Ash provides a complete solution to product development and dish creation for branded or independent restaurants, commercial manufacturing or special events.

With extensive experience in the world's leading cuisines and a comprehensive knowledge of ingredients, Ash can develop new products for all categories of the food industry.

Combining classic elements from the past and present while foreseeing future trends, new products are realised and created.

New products and concepts are thoroughly researched and tested before presentation to the client.

Existing products can be re-formulated to reduce production costs or to improve taste and presentation. Recipe alterations can also be carried out to fit within specific nutritional criteria.

Past clients include Waitrose, Sainsburys, Aldi, Dom Péringnon, Glenmorangie, Cucina contract catering, Jaguar, Chick 'n Sours and Scratch Meals among others.


  • Restaurant dish development
  • Full concept menu development
  • Restaurant and product concept creation
  • Dish creation utilizing specific ingredients
  • Dish, menu and concept costing
  • Retail product development


  • Ingredient substitutions
  • Gluten free and dietary fulfilments
  • Fat, sugar, salt and calorie reduction
  • Vegetarian and vegan replacements
  • Flavor, visual improvements
  • Cost reduction


  • Professional food photography
  • Recipe testing and modification
  • Demonstrations and launch events
  • Recipe writing for printed or digital media
  • Food trend and analyst reports
  • Food and ingredient research
Scratch meals
Chick n sours